Allconnect's 'AMP IT UP' field marketing campaign
AMP IT UP was a national marketing campaign I developed with the purpose of increasing call transfers from Allconnect's business partners. At it's inception, I designed, executed and managed the campaign end to end. Later, as my role evolved from Art to Creative Director, I led a larger design team that elevated the campaign creative with new components and broader reach. The results were exceptional: in 2017 alone, we estimated that the campaign created a business ROI of 8x our investment.
This is a collection of work work I've compiled over the years as part of other full-time jobs or freelance contracts.